Mattmac The Rez - Live Performance

  • Unreel Creative

  • Starring

    Mattmac

  • Client

    Canada's Walk of Fame
    RBC Emerging Artist Program

  • Director

    Eric Curt Peters

  • 1st AD

    Trevor Johnsen

  • Production Assistant

    Jordan Johnsen

  • Behind The Scenes

    Clarize Ariza

  • Director of Photography

    Eric Curt Peters

  • Producer

    InPath

  • Camera Operator

    Trevor Johnsen
    Jordan Johnsen

  • Editor/ Colourist

    Unreel Creative

Video Editing Winnipeg

Brief

Introduction:
The video showcases the incredible live performance of Mattmac, an exceptionally talented artist, as he mesmerizes the audience with his award-winning song, "The Rez." Created as part of the Emerging Artist Program for Canada's Walk of Fame, this video captures the essence of Mattmac's captivating stage presence and his unique musical style.

Objective:
The primary objective of this video is to document and highlight Mattmac's unforgettable performance of "The Rez" at a prestigious event. By showcasing his talent and the significance of his achievement as an emerging artist, the video aims to engage and inspire viewers while promoting Mattmac's music to a wider audience.

Key Elements:

Artist Profile: The video introduces Mattmac, providing viewers with a brief overview of his musical journey, his influences, and the impact of being selected for Canada's Walk of Fame Emerging Artist Program.

Behind the Scenes: Incorporate behind-the-scenes footage to give viewers a glimpse into the collaborative efforts between Mattmac and InPath, led by David, as they work together to bring "The Rez" to life. This section allows the audience to appreciate the dedication and creativity involved in the production process.

Performance: The video showcases the live performance of "The Rez" in all its glory. Utilizing multiple camera angles and dynamic shots, the focus is on capturing Mattmac's electrifying energy on stage, as well as the audience's reactions and engagement.

Emotional Connection: Highlight the emotional impact of Mattmac's performance by capturing authentic reactions from the audience. This will emphasize the power of music to evoke emotions and create a connection between the artist and the viewers.

Visual Appeal: Utilize high-quality visuals, vibrant colors, and creative editing techniques to enhance the video's visual appeal. This will complement the energetic and passionate atmosphere of the performance and engage viewers throughout.

Call to Action: The video concludes with a strong call to action, encouraging viewers to explore more of Mattmac's music, follow him on social media, and support his journey as he continues to make a mark in the music industry. Additionally, the video can include information about Canada's Walk of Fame and its commitment to nurturing emerging talent.

Target Audience: The video is designed to resonate with music enthusiasts, fans of Mattmac, and those interested in discovering new emerging artists. The target audience includes a broad demographic, encompassing music lovers across various age groups and backgrounds.

Distribution: The video can be shared on various platforms, including social media channels, Mattmac's official website, Canada's Walk of Fame website, and relevant music platforms. Leveraging the popularity of these platforms will help maximize the video's reach and impact.

Conclusion:
"The Rez: Unleashing Mattmac's Captivating Performance" showcases the electric energy of Mattmac's live performance, capturing the essence of his award-winning song and celebrating his achievements as an emerging artist. By captivating viewers with an engaging visual experience, the video aims to amplify Mattmac's music and create a lasting impression in the hearts of his fans and new audiences alike.

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