Working for Ashley HomeStore

  • Unreel Creative

  • Starring

    Amanda Austin, Emily Meadows, Shawn Edwards

  • Client

    Ashley HomeStore Canada

  • Director

    Josh Diaz

  • 1st AD

    Eric Curt Peters

  • Behind The Scenes

    Eric Curt Peters

  • Director of Photography

    Josh Diaz

  • Producer

    Videos by Josh

  • Camera Operator

    Josh Diaz

  • Editor/ Colourist

    Josh Diaz


Ashley HomeStore is one of Canada's leading employers in the home furnishing industry. In Q4 of 2022, the team at Ashley was gearing up for peak season by bringing on new staff for Black Friday and Boxing Day.

Ashley HomeStore hired Videos by Josh to create a series of television commercials designed to increase the number of job applications for sales associate positions in its Canadian stores.

The concept was to create a stylized day in the life video series which covered all of the essential tasks of a sales associate during the dayshift at Ashley. This production included speaking with customers, demonstrating the features of Ashley's furniture, and participating in some of Ashley's after-work programs.

The commercials were a big success, helping the brand in conjunction with a supporting multimedia campaign by increasing the number of qualified applicants in Q4 by 43% year over year.

Filmed on the Sony FX3 Cinema Camera. Edited in Premiere Pro & After Effects CC 2022.