PAGANS - 204 Kollective (Official Music Video)

Brief

Overview
In collaboration with YBK Shakur and the 204 Kollective, we have developed an exciting music video for the debut single "PAGANS". The aim of this project was to introduce the band and celebrate their hard work, capturing the dynamics and synergy of a group that's making their first mark in the rap/hip-hop scene.

Production Approach
The video was filmed entirely in our studio, a space transformed and given depth through the strategic use of lighting and set design. We recreated a multi-layered environment that seamlessly blends the ambiance of a lively party scene with the intimacy of a recording studio.

Visual Aesthetic
The visual direction we took was inspired by the raw, edgy energy of the band's music. We used innovative lighting techniques to create a gritty, atmospheric look, mirroring the urban undertones in their sound.

Storyline
The storyline follows the band members as they meet up at the studio, a narrative that's woven into the performance scenes. This theme of collaboration and togetherness highlights the band's journey and their dedication to their craft.

Features
A hanging microphone serves as a central prop, adding authenticity to the recording studio scenes. Along with this, each member of the band is given their time in the spotlight, helping audiences connect with them individually, while showcasing the cohesion and unity of the band as a whole.

Conclusion
The music video for "PAGANS" is a visual representation of the band's journey so far. It is a celebration of their hard work and a testament to their talent. We believe it will serve as an effective and memorable introduction to the 204 Kollective and YBK Shakur, setting the stage for their future successes in the rap/hip-hop genre.

Filmed on BMPCC6k, BMPCC4k

Edited in DaVinci Resolve 18