Find - Music Video

Brief

Objective:
The music video aims to create an atmospheric and intriguing narrative that visually complements and enhances the song's lyrics and melodies. It should cultivate a sense of curiosity in viewers, taking them on a journey with the artist Clark Copland, while leaving the ending open to interpretation.

Creative Direction:
The video will start with the ethereal image of red color seeping into the plants and casting a mysterious aura on the surrounding darkness. The source of this light should be deliberately unknown to generate a sense of mystery.

Content:
As the red light encompasses the house, Clark Copland's face appears, creating a striking contrast. His facial expression should reflect a sense of intrigue as he gazes towards the origin of the light. Clark then embarks on a journey towards the light source, leading him down to a dock. The red light emanates from the water, casting an otherworldly glow onto the scene. The journey to the dock should be shot in a way that builds anticipation and intrigue.
In the climax of the video, Clark plunges into the water, moving towards the light beneath the surface. This act should be portrayed as a bold and daring leap into the unknown.
The video ends on a cliffhanger, leaving what lies underneath the water a mystery. This approach leaves room for viewers to form their own interpretations, sparking discussions and further engagement with the video.

Visual Style:
The video will have a surreal and dream-like quality, with the red light being a crucial element that ties all the scenes together. It should be shot in such a way that the red light's reflection on the environment and on Clark gives a feeling of warmth yet unease.

End Goal:
The video aims to tell a visually compelling story that leaves viewers contemplating its meaning. It should create a buzz and provoke conversation, ultimately raising the profile of the song and Clark Copland.