The Wind and the Waves Fresh IE's GMA Nomination Music Video Shoot
- Unreel Creative
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Producer
GMA Awards 2022
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Starring
Fresh IE
Jake Albert -
Client
Fresh IE
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Director
Eric Curt Peters
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Production Assistant
Trevor Johnsen
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Director of Photography
Eric Curt Peters
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Camera Operator
Trevor Johnsen
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Locations
Unreel Studios
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Editor/ Colourist
Eric Curt Peters
Brief
I. Overview:
We are preparing to film an exciting music video with Fresh IE, a celebrated artist who has recently been recognized with a Gospel Music Association (GMA) nomination. Our mission is to develop an energized, visually compelling, and emotionally resonant music video that encapsulates Fresh IE's musical journey.
II. Concept:
This music video will honor Fresh IE's GMA nomination by featuring the nominated song. Through this video, we aim to intertwine his faith, his profound love for music, and his hard-earned recognition in the industry. We'll emphasize his career milestones, his dedication to his art, and his vibrant personality.
III. Visual Style:
The visual design will emphasize a fusion of the gospel's soulful aura and hip hop's dynamic energy, characterized by Fresh IE's unique style. We will utilize colored tube lights and other distinctive lighting techniques to create a vivid and energetic atmosphere. These lights will be employed to echo the song's rhythm and emotion, pulsing and changing with the music.
A record wall will be utilized as a prominent backdrop. This feature symbolizes Fresh IE's musical journey, the evolution of the music industry, and the rich history of the genres he embodies. We'll incorporate close-ups, wide shots, and creative camera angles to further emphasize this unique visual element.
IV. Location:
Our modern, adaptable studio will serve as the location for this shoot. Its flexibility allows us to construct various setups, from intimate close-up scenes to grand, full-stage performances, ensuring viewer engagement throughout the music video.
V. Timeline:
Pre-production will commence immediately, with filming slated to be completed within two weeks. Post-production will follow, aligning the video's release with Fresh IE's promotional schedule following his GMA nomination.
VI. Talent:
Fresh IE, being our main talent, will be at the heart of this video. We may also feature backup musicians or a choir, depending on the specific requirements of the nominated track and the desired visual impact.
VII. Crew:
Our seasoned in-house crew will oversee all aspects of production, from directing and cinematography to editing and post-production. We also have a dedicated producer responsible for logistics and ensuring the project stays within budget and on schedule.
VIII. Budget:
We're committed to producing a high-quality video that beautifully captures Fresh IE's artistry and his GMA nomination's importance, while also providing exceptional value for the cost involved.
IX. Next Steps:
The pre-production process will start soon and involve detailed concept development, script writing, storyboard creation, and finalizing the shooting schedule. We're thrilled to collaborate closely with Fresh IE and his team to create a music video that magnificently marks his GMA nomination.