The work we are proud to share, music videos, films, and commercials.
Let Us Bring Your Vision to Life!
Serving clients across Winnipeg, Churchill, Manitoba, Toronto, Ottawa, Ontario, Montreal, Québec, Calgary, Edmonton, Alberta, Surrey, Vancouver, British Columbia, Canada, and Los Angeles, California, USA.
Featured Projects
- Forget About Me Album Release
- Reunion: A Journey Towards Truth and Reconciliation
- Scenic Rush Advertisement
- Univants of Healthcare Excellence
- Changemaker Event
- PAGANS - 204 Kollective (Official Music Video)
- 158 Ed Golding Bay - Full Home Tour
- 56 Linden Lake Dr Full Home Tour
- Find - Music Video
- Late at Night
- The Wind and the Waves Fresh IE's GMA Nomination Music Video Shoot
- Jaryn Friesen Documentary
- Mic North Be Friends - Music Video
- Audi Q8 Advertisement
- Mattmac The Rez - Live Performance
- Working for Ashley HomeStore
- How to Sell Furniture with Dufresne
- Dufresne Spring Preview
- Ben Tamana Show Me - Music Video
- Sir Louie & Flamenco Sketch Timbs - Music Video
- Eddy.B 24 - Music Video
- DODGE TRX SPEC AD
- Go Oil Canada Mobile Oil Change
- Cayden Carfrae No Distractions Mini Doc
- CJay Griz Come Thru - Music Video
- Going Home Star Royal Winnipeg Ballet
- Gorilla Jack Leggings Advertisement
- Wilderland Adventure Co. Outdoor Adventure & Education
- Eddy B 22 - Music Video
-
Producer
Unreel Creative
-
Starring
Donny Steezo
-
Client
Donny Steezo
-
Director of Photography
Eric Curt Peters
-
Camera Operator
Eric Curt Peters
-
Editor/ Colourist
Eric Curt Peters
Brief
Project Title: "Forget about Me"
Launch Date: Late June
Number of Songs: 7
Objective:
To roll out a music project which focuses on the art, rather than the artist, in a bid to navigate and challenge celebrity culture. The artist seeks to explore their anxieties about fame and attention and aims to create a sense of intrigue with the audience through storytelling and symbolic representations.
Creative Direction:
The main announcement video should emulate a 35mm film shot, creating a classic/timeless feeling through the use of a 4:3 aspect ratio. Inspiration should be drawn from Wes Anderson, focusing on symmetry, and the color scheme from 'Euphoria' TV show. Colors to be used include warm oranges, yellows, and greens for day scenes, and purples and blues for darker scenes.
Content:
The story opens with the artist in a state of panic, trying to remove glitter (symbolizing fame) from their face, which results in a worsened situation. This leads to the artist putting on an orange ski mask.
The screen goes black, an opening song plays, followed by a close-up of the artist's eyes, surrounded by glitter, under the ski mask. Blue and purple lights should be reflected on the face as if they're from sunlight refracting on water.
After a slow zoom-out, a screen reveals the text, "Forget about Me". Additional details may be added. The video length should be between 35-60 seconds.
A series of videos are to be shot concurrently to create a rich story throughout the rollout. These videos should maintain the same aesthetic and feel as the main announcement video. The artist also hopes to brainstorm additional storylines to add more depth to the narrative before the project's end video.
Recurring Themes:
The artist wears an orange ski mask as a symbolic device to keep their identity and their 'upcoming status' understated. Glitter around the artist's eyes represents growing fame and popularity. This element starts subtly and becomes more dramatic as the roll-out progresses.
The storyline involves the artist trying to hide the glitter - their unfamiliar appearance and the unwanted attention - and ultimately accepting their position by the end of the roll-out.
Timeline:
The first single from the project will drop on April 14. This period will also mark the beginning of the narrative for the project, with a short film and a series of photos to be released slowly leading up to the project's full release.
End Goal:
The final reveal involves the artist removing the ski mask, with glitter all over their face, symbolizing their acceptance and overcoming of their anxieties about fame and attention. This marks the end of the "Forget about Me" chapter.
-
Producer
Unreel Creative
-
Starring
Nancy
-
Client
Calm Air
-
Director
Amanda Camara
-
1st AD
Trevor Johnsen
-
Behind The Scenes
Eric Peters
-
Director of Photography
Eric Curt Peters
-
Camera Operator
Trevor Johnsen
-
Locations
Rankin Inlet
-
Editor/ Colourist
Eric Curt Peters
Brief
Our latest documentary project at Unreel Creative focuses on the deeply personal and emotional journey of Nancy, a woman who was forcibly removed from her indigenous family and raised in a white family. Living a life detached from her roots, Nancy's tale is a heartrending illustration of the efforts towards truth and reconciliation.
In this raw and evocative documentary, we delve into Nancy's story. As a child, she was subjected to a life-altering transition that deprived her of her indigenous family, culture, and identity. Her childhood was marked by a profound lack of understanding of her true heritage.
Growing up, Nancy's disconnection from her origins fueled her yearning to know more about her ancestry and her true family. Despite the traumatic past, Nancy did not succumb to despair. Instead, she harnessed her longing into a drive for truth and reconciliation.
The documentary takes an unexpected and emotional turn when Calm Air, a regional airline, presents Nancy with an extraordinary opportunity: a chance to meet her biological mother for the first time. This reunion symbolizes a significant milestone in her journey towards healing and reconciliation, highlighting the power of reconnection with one's roots.
"Reunion: A Journey Towards Truth and Reconciliation" is more than just a documentary; it is a testament to resilience, hope, and the unwavering quest for identity. It invites audiences to empathize with the victims of forced separation, encourages dialogue about cultural identity and heritage, and inspires actions towards truth and reconciliation. The story of Nancy serves as a beacon of hope and strength for those on a similar journey.
The documentary will evoke a wide range of emotions, shed light on a little-discussed topic, and inspire a greater commitment to truth, reconciliation, and indigenous rights.
-
Producer
Unreel Creative
-
Starring
Sarah Givoli
-
Client
Scenic Rush
-
Director
Trevor Johnsen
-
1st AD
Eric Curt Peters
-
Behind The Scenes
Evan Berard
-
Director of Photography
Trevor Johnsen
-
Drone Operator
Trevor Johnsen
-
Camera Operator
Trevor Johnsen
-
Locations
Vancouver, BC
-
Editor/Colourist
Eric Curt Peters
Brief
Objective:
To create a captivating and high-energy commercial that promotes Scenic Rush, a luxury sports car rental company. The advertisement should elevate the brand's image, showcasing the exhilarating experience of driving their sports cars and highlighting the luxury aspect of their services.
Production Equipment:
The commercial was filmed using the BMPCC6K camera, taking advantage of its high-resolution and color fidelity. The Tilta Hydra Alien, a professional handheld gimbal, was also utilized for creating smooth, dynamic, and cinematic shots.
Creative Direction:
The advertisement is conceptualized as a "hype video". It should therefore be packed with energy and excitement, demonstrating the thrill of driving a luxury sports car from Scenic Rush. The visual aesthetics should reflect luxury and sophistication, mirroring the brand's image. High-quality, dramatic, and dynamic shots of the sports cars should be central to the video. The backdrop of the video will leverage the stunning landscapes of BC, tying in the natural beauty of the region with the luxury experience provided by Scenic Rush.
Content:
Feature various luxury sports cars in the Scenic Rush fleet. Showcase the cars in motion, emphasizing their speed, power, and elegance. The video should capture the visceral joy and thrill of the driving experience. This could be done through shots of drivers' reactions, the roar of the engines, the speedometer rising, etc. Utilize the scenic landscapes of BC as the driving routes, which will create stunning visual backgrounds for the cars. The aim is to evoke a sense of freedom and luxury that comes with renting a Scenic Rush sports car.
End Goal: The commercial aims to generate excitement and interest in Scenic Rush's services. It should inspire viewers to experience the thrill of driving a luxury sports car in a beautiful setting, ultimately driving bookings and boosting the brand's reputation in the luxury car rental market.
-
Producer
Bounce Design
-
Client
Abbott Industries
-
Director
Oai Truong
-
Editor/ Colourist
Unreel Creative
Brief
Objective:
To create an impactful, prestigious global awards show under the banner of "Univants of Healthcare Excellence". The show, lasting less than one hour, should highlight the exceptional work done in the healthcare industry. It should leave viewers feeling inspired, and reinforce the importance of celebrating excellence in healthcare.
Partners:
Abbott, in partnership with leading healthcare organizations worldwide. Bounce design will be collaborating on the production of the show.
Creative Direction:
The awards show should embody a sense of prestige and excellence, aligning with the brand identities of Abbott and its partners. The design and visuals should reflect this, using high-quality footage from global healthcare organizations. The narrative of the awards show should showcase the key achievements made in the healthcare industry. It should highlight the nominees and their contributions, leading to the announcement of the award winners.
Content:
Utilize footage from various global organizations that showcase their work and contributions to the healthcare industry. This footage should be professionally edited and integrated into the program to create a cohesive narrative. Develop segments that provide insight into each nominee, their work, and why they have been nominated for the award. This should be informative, inspiring, and capture the significance of their achievements. Ensure the awards announcement is a climactic moment that celebrates the winner's contributions and dedication to healthcare excellence.
Production:
The entire show must be meticulously planned and executed to fit within a one-hour timeframe. The pacing should be engaging, ensuring a smooth flow from one segment to another.
End Goal:
The ultimate aim is to deliver a successful awards show that inspires and celebrates healthcare excellence. This show should elevate the profile of the "Univants of Healthcare Excellence" program, Abbott, and the respective winners, while shedding light on the pivotal work done in the healthcare industry globally.
-
Producer
Bounce Design
-
Client
Canadian Museum for Human Rights
-
Director
Dean Smallwood
-
1st AD
Trevor Johnsen
-
Production Assistant
Eric Curt Peters
-
Behind The Scenes
Eric Curt Peters
-
Director of Photography
Trevor Johnsen
-
Camera Operator
Eric Curt Peters
Nick Yogendran -
Locations
CMHR
-
Editor/ Colourist
Eric Curt Peters
Brief
Objective:
The primary aim of this campaign is to elevate the work and commitment of the Changemakers Circle members. Through a podcast and panel-style discussion, this campaign will provide a platform for these individuals, dedicated to instigating positive change, to share their stories and insights. It also encourages interaction with the audience, aiming to inspire others and engender a broader societal impact.
Target Audience:
This campaign will appeal to those interested in social causes, philanthropy, and community engagement. The targeted demographic includes current Changemakers Circle members, potential members, and the wider public who could draw inspiration from the Circle's endeavors.
Format:
The campaign will take the form of a podcast or panel-style discussion. Each episode/session will feature different members of the Changemakers Circle, who will discuss their experiences and the impacts they've made. At the end of each session, there will be a Q&A segment where audience members can engage with the panelists and ask questions.
Content and Messaging:
Showcase the personal narratives of the Changemakers Circle members, focusing on their dedication to societal improvement and the tangible impacts of their work. Highlight the Circle's long-term vision of instigating lasting, intergenerational change. Incorporate motivational messaging to stimulate audience members to contribute to the Circle's cause, whether by becoming a member, supporting its initiatives, or initiating their own changemaking projects.
Delivery Channels:
This campaign will be distributed primarily through podcast platforms, the organization's website, and social media channels. In addition to this, consider cross-posting the campaign on video sharing platforms to broaden reach.
End Goal:
Through increased visibility and recognition of the Changemakers Circle and its mission, this campaign aims to stimulate audience engagement and inspire action. The ultimate aspiration is to encourage more individuals to participate in the journey towards positive change, thus expanding the Circle's societal impact, both now and for future generations.
-
Producer
"YBK Studio Ent.
Unreel Creative" -
Starring
"YBK Shakur
204 Kollective" -
Client
"YBK Studio Ent.
204 Kollective" -
Director
YBK Shakur
-
1st AD
Eric Curt Peters
-
Production Assistant
Kaitlyn Hillier
-
Behind The Scenes
"Kaitlyn Hillier
YellowLens Film Co." -
Director of Photography
Eric Curt Peters
-
Camera Operator
Trevor Johnsen
-
Extras
DCN Victor
Kozmikray
Deadshot
Dynamite dance troupe
Yohan Adipola -
Locations
Unreel Studios
Allure Studios -
Editor/ Colourist
Eric Curt Peters
Brief
Overview
In collaboration with YBK Shakur and the 204 Kollective, we have developed an exciting music video for the debut single "PAGANS". The aim of this project was to introduce the band and celebrate their hard work, capturing the dynamics and synergy of a group that's making their first mark in the rap/hip-hop scene.
Production Approach
The video was filmed entirely in our studio, a space transformed and given depth through the strategic use of lighting and set design. We recreated a multi-layered environment that seamlessly blends the ambiance of a lively party scene with the intimacy of a recording studio.
Visual Aesthetic
The visual direction we took was inspired by the raw, edgy energy of the band's music. We used innovative lighting techniques to create a gritty, atmospheric look, mirroring the urban undertones in their sound.
Storyline
The storyline follows the band members as they meet up at the studio, a narrative that's woven into the performance scenes. This theme of collaboration and togetherness highlights the band's journey and their dedication to their craft.
Features
A hanging microphone serves as a central prop, adding authenticity to the recording studio scenes. Along with this, each member of the band is given their time in the spotlight, helping audiences connect with them individually, while showcasing the cohesion and unity of the band as a whole.
Conclusion
The music video for "PAGANS" is a visual representation of the band's journey so far. It is a celebration of their hard work and a testament to their talent. We believe it will serve as an effective and memorable introduction to the 204 Kollective and YBK Shakur, setting the stage for their future successes in the rap/hip-hop genre.
Filmed on BMPCC6k, BMPCC4k
Edited in DaVinci Resolve 18
-
Starring
Jesse Carlson
-
Client
Royal Le Page Prime
-
Director
Eric Curt Peters
-
1st AD
Trevor Johnsen
-
Drone Operator
Trevor Johnsen
-
Editor/ Colourist
Unreel Creative
Brief
Our production team recently completed the audio-visual capturing for the Carlson home, an inviting property listed by Jesse Carlson from Royal Page Prime. Known for our attention to detail and technical excellence, we ensured each key feature and emotional aspect of the house was accurately and beautifully portrayed.
Lighting:
We strategically utilized the large windows in the living room to our advantage, enhancing the natural light that filled the space during morning hours. These windows provided a soft, warm illumination that highlighted the home's cozy atmosphere, adding a sentimental value as Jesse reminisced about family Christmas traditions. For the outdoor segments, we shot during the golden hour, leveraging the enchanting ambiance of the Winnipeg summers to illuminate the two-tier deck and expansive yard.
Audio:
A key focus was to capture the personal, heartfelt narrative from Jesse, intertwined with the house's features. Our team used a high-quality lapel microphone to clearly capture Jesse's voice amidst varying surroundings. We managed to record the indoor sections with minimal echo, thanks to the house's well-insulated rooms. For the outdoor section, we employed windshields to minimize wind noise, allowing Jesse's narrative about the yard and their family dog, Jax, to be clearly heard.
Technical Execution:
We applied smooth transitions between rooms, creating a natural flow that seamlessly guided viewers through the property. Our team used wide-angle lenses to fully capture the kitchen and living room spaces, focusing on important details such as the quartz countertops and modern cabinets. Steadicam equipment was employed for dynamic shots, particularly in the walk-through pantry, which offered a unique, immersive experience.
Overall, we successfully created an engaging and heartfelt real estate listing that tells the story of not just a house, but a cherished family home.
Shot on BMPCC6k, BMPCC4k, iPhone 14Pro Max
Edited in DaVinci Resolve 16
-
Starring
Murray Ziolkoski
-
Client
Royal Le Page Prime
-
Director
Eric Curt Peters
-
Drone Operator
Eric Curt Peters
-
Editor/ Colourist
Eric Curt Peters
Brief
*SOLD* This stunning residence showcasing an array of exceptional features. Join Murray in this your as we explore the highlights of this remarkable home.
As we step into the kitchen, prepare to be amazed by its remarkable design and functionality. The centerpiece of this space is the large eat-at island, offering ample seating for the family. The kitchen boasts a cooktop, stainless steel appliances, a double oven, and a hidden stainless steel dishwasher. Whether you enjoy cooking or being part of a vibrant culinary atmosphere, this kitchen is an absolute delight.
Moving on to the living room, imagine yourself unwinding after a long week, beverage of choice in hand. This inviting space features a beautiful marble fireplace, creating the perfect ambiance for relaxation or gathering with friends and family. Whether you're cheering on your favorite team or enjoying a movie night, this room is designed for your utmost enjoyment.
Prepare to be wowed as we make our way to the basement—a haven for entertainment enthusiasts. This expansive area offers endless possibilities for hosting friends, family, and guests. From a dedicated games room for poker nights or a pool table, to a comfortable seating area for simultaneous gaming and socializing, this basement is the epitome of leisure and relaxation. Prepare to be captivated by its sheer awesomeness.
Now, let's discover the homeowner's suite—a true VIP lounge within the residence. Escape the demands of the day by entering this private retreat through its double doors. This generously sized master suite offers a wealth of space, allowing for a variety of furniture arrangements. Consider creating a cozy reading area or even incorporating additional seating options. Moreover, this suite features a remarkable walk-in closet and a luxurious ensuite bathroom with a jetted tub and a separate shower—a haven for relaxation and rejuvenation.
While the description provides a glimpse into the captivating features of 56 Linden Lake Drive, experiencing this home in person is an absolute must. Don't miss the opportunity to witness its grandeur and envision the lifestyle it offers. Schedule a visit today and let this extraordinary residence exceed your expectations.
Shot on BMPCC6k, iPhone 14Pro Max
Edited in DaVinci Resolve 16
-
Producer
Unreel Creative
-
Starring
Clark Copland
-
Client
Clark Copland
-
Director
Adamn Whitaker
-
1st AD
Eric Curt Peters
-
Director of Photography
Adam Whitaker
-
Drone Operator
Adam Whitaker
-
Camera Operator
Eric Curt Peters
-
Locations
Kenora, On
-
Editor/ Colourist
Eric Curt Peters
Brief
Objective:
The music video aims to create an atmospheric and intriguing narrative that visually complements and enhances the song's lyrics and melodies. It should cultivate a sense of curiosity in viewers, taking them on a journey with the artist Clark Copland, while leaving the ending open to interpretation.
Creative Direction:
The video will start with the ethereal image of red color seeping into the plants and casting a mysterious aura on the surrounding darkness. The source of this light should be deliberately unknown to generate a sense of mystery.
Content:
As the red light encompasses the house, Clark Copland's face appears, creating a striking contrast. His facial expression should reflect a sense of intrigue as he gazes towards the origin of the light. Clark then embarks on a journey towards the light source, leading him down to a dock. The red light emanates from the water, casting an otherworldly glow onto the scene. The journey to the dock should be shot in a way that builds anticipation and intrigue.
In the climax of the video, Clark plunges into the water, moving towards the light beneath the surface. This act should be portrayed as a bold and daring leap into the unknown.
The video ends on a cliffhanger, leaving what lies underneath the water a mystery. This approach leaves room for viewers to form their own interpretations, sparking discussions and further engagement with the video.
Visual Style:
The video will have a surreal and dream-like quality, with the red light being a crucial element that ties all the scenes together. It should be shot in such a way that the red light's reflection on the environment and on Clark gives a feeling of warmth yet unease.
End Goal:
The video aims to tell a visually compelling story that leaves viewers contemplating its meaning. It should create a buzz and provoke conversation, ultimately raising the profile of the song and Clark Copland.
-
Producer
Unreel Creative
-
Starring
Clark Copland
-
Client
Clark Copland
-
Director
Adamn Whitaker
-
1st AD
Eric Curt Peters
-
Director of Photography
Adam Whitaker
-
Drone Operator
Adam Whitaker
-
Camera Operator
Eric Curt Peters
-
Locations
Kenora, On
-
Editor/Colourist
Unreel Creative
Brief
The documentary style video created by our team was designed to support Jaryn Friesen's musical talents by providing video content that could be used to promote his music to venues and fans alike. Through a mix of interviews, behind-the-scenes footage, and live performances, the video showcases Jaryn's unique style, passion, and authenticity as a country musician. Our team worked closely with Jaryn to understand his vision and goals for the video, ensuring that the final product accurately reflects his brand and message. The result is a compelling and engaging piece that effectively promotes Jaryn's music and talent to a wider audience.
Show Me was filmed throughout Manitoba, from Grand Beach to The Forks in Downtown Winnipeg.
We took inspiration from Harry Styles music video for 'Watermelon Sugar' and wanted to incorporate the beautiful scenery in Manitoba to capture the vibe from Ben Tamana.
Filmed on BMPCC6K
Edited in DaVinci Resolve 16
-
Producer
GMA Awards 2022
-
Starring
Fresh IE
Jake Albert -
Client
Fresh IE
-
Director
Eric Curt Peters
-
Production Assistant
Trevor Johnsen
-
Director of Photography
Eric Curt Peters
-
Camera Operator
Trevor Johnsen
-
Locations
Unreel Studios
-
Editor/ Colourist
Eric Curt Peters
Brief
I. Overview:
We are preparing to film an exciting music video with Fresh IE, a celebrated artist who has recently been recognized with a Gospel Music Association (GMA) nomination. Our mission is to develop an energized, visually compelling, and emotionally resonant music video that encapsulates Fresh IE's musical journey.
II. Concept:
This music video will honor Fresh IE's GMA nomination by featuring the nominated song. Through this video, we aim to intertwine his faith, his profound love for music, and his hard-earned recognition in the industry. We'll emphasize his career milestones, his dedication to his art, and his vibrant personality.
III. Visual Style:
The visual design will emphasize a fusion of the gospel's soulful aura and hip hop's dynamic energy, characterized by Fresh IE's unique style. We will utilize colored tube lights and other distinctive lighting techniques to create a vivid and energetic atmosphere. These lights will be employed to echo the song's rhythm and emotion, pulsing and changing with the music.
A record wall will be utilized as a prominent backdrop. This feature symbolizes Fresh IE's musical journey, the evolution of the music industry, and the rich history of the genres he embodies. We'll incorporate close-ups, wide shots, and creative camera angles to further emphasize this unique visual element.
IV. Location:
Our modern, adaptable studio will serve as the location for this shoot. Its flexibility allows us to construct various setups, from intimate close-up scenes to grand, full-stage performances, ensuring viewer engagement throughout the music video.
V. Timeline:
Pre-production will commence immediately, with filming slated to be completed within two weeks. Post-production will follow, aligning the video's release with Fresh IE's promotional schedule following his GMA nomination.
VI. Talent:
Fresh IE, being our main talent, will be at the heart of this video. We may also feature backup musicians or a choir, depending on the specific requirements of the nominated track and the desired visual impact.
VII. Crew:
Our seasoned in-house crew will oversee all aspects of production, from directing and cinematography to editing and post-production. We also have a dedicated producer responsible for logistics and ensuring the project stays within budget and on schedule.
VIII. Budget:
We're committed to producing a high-quality video that beautifully captures Fresh IE's artistry and his GMA nomination's importance, while also providing exceptional value for the cost involved.
IX. Next Steps:
The pre-production process will start soon and involve detailed concept development, script writing, storyboard creation, and finalizing the shooting schedule. We're thrilled to collaborate closely with Fresh IE and his team to create a music video that magnificently marks his GMA nomination.
-
Starring
Jaryn Friesen
-
Client
Jaryn Friesen
-
Director
Eric Curt Peters
-
1st AD
Farrah Murdock
-
Production Assistant
Nick Yogendran
-
Behind The Scenes
Nick Yogendran
-
Stylist
Clay Mykietowich
-
Director of Photography
Eric Curt Peters
-
Camera Operator
Trevor Johnsen
-
Editor/ Colourist
Eric Curt Peters
Brief
The documentary style video created by our team was designed to support Jaryn Friesen's musical talents by providing video content that could be used to promote his music to venues and fans alike. Through a mix of interviews, behind-the-scenes footage, and live performances, the video showcases Jaryn's unique style, passion, and authenticity as a country musician. Our team worked closely with Jaryn to understand his vision and goals for the video, ensuring that the final product accurately reflects his brand and message. The result is a compelling and engaging piece that effectively promotes Jaryn's music and talent to a wider audience.
Show Me was filmed throughout Manitoba, from Grand Beach to The Forks in Downtown Winnipeg.
We took inspiration from Harry Styles music video for 'Watermelon Sugar' and wanted to incorporate the beautiful scenery in Manitoba to capture the vibe from Ben Tamana.
Filmed on BMPCC6K
Edited in DaVinci Resolve 16
Director's Cut
-
Starring
Mic North
Natalina Rondinone -
Client
Mic North
-
Director
Dave Mac
-
1st AD
Eric Curt Peters
-
Production Assistant
Trevor Johnsen
-
Behind The Scenes
204 Kollective
-
Director of Photography
Dave Mac
-
Producer
Jet City Records
-
Editor/ Colourist
Dave Mac
Eric Curt Peters
Brief
The music video for "Be Friends" by Mic North will have a primarily narrative focus, with minimal performance shots. The video's visual style will emphasize unique camera angles and powerful cinematic lighting techniques.
The storyline will revolve around a seemingly happy relationship that gradually becomes more toxic over the course of the song. Soft lighting and dramatic lighting techniques will be utilized to enhance the storytelling and emotional impact of the video.
Overall, the video will use a combination of visual techniques and narrative storytelling to create a compelling and emotionally resonant music video.
Filmed on BMPCC6K + Sony A1
Edited in DaVinci Resolve 16
-
Starring
Willie Jefferson
Holly Jefferson -
Client
Audi Winnipeg
-
Director
Trevor Johnsen
-
1st AD
Eric Curt Peters
-
Production Assistant
Victoria Briceno
-
Behind The Scenes
Victoria Briceno
-
Director of Photography
Trevor Johnsen
-
Producer
Audi Winnipeg
-
Camera Operator
Trevor Johnsen
-
Editor/ Colourist
Eric Curt Peters
Brief
The objective of this commercial is to showcase the all-new features of Audi vehicles available at Audi Winnipeg and provide a real-world review from satisfied customers, Willie and Holly Jefferson. The commercial aims to emphasize the quality, performance, and innovation of Audi cars while engaging the target audience and generating interest in visiting Audi Winnipeg for a test drive or purchase.
Target Audience:
The target audience for this commercial includes car enthusiasts, luxury car buyers, professionals, and individuals seeking high-performance and technologically advanced vehicles. The primary demographic consists of adults aged 25-54 with above-average income and a preference for premium automotive brands.
Key Messages:
Cutting-Edge Features: Highlight the innovative and advanced features of Audi vehicles available at Audi Winnipeg, emphasizing their superiority in terms of technology, safety, and performance.
Real Customer Testimonial: Showcase the positive experience of real customers, Willie and Holly Jefferson, who share their firsthand review and satisfaction with their brand-new Audi car, emphasizing the reliability and customer satisfaction associated with Audi Winnipeg.
Unparalleled Luxury and Style: Highlight the luxurious design, refined aesthetics, and superior craftsmanship that Audi vehicles offer, showcasing their ability to elevate the driving experience.
Creative Approach:
The commercial will follow a storytelling approach, weaving together captivating visuals and a compelling narrative to engage the audience emotionally. It will feature Willie and Holly Jefferson, a relatable and trustworthy couple, enjoying their new Audi car and sharing their genuine experience. The commercial will seamlessly integrate shots of the Audi vehicles' key features, such as advanced infotainment systems, cutting-edge safety features, and dynamic driving capabilities.
Duration:
The commercial will have a runtime of 30 seconds, ensuring a concise yet impactful presentation of the key messages and visuals.
Distribution Channels:
The commercial will be primarily distributed through various digital platforms, including YouTube, social media channels (Facebook, Instagram, Twitter), and the Audi Winnipeg website. Additionally, it will be broadcasted on local television channels during prime time slots to reach a wider audience.
Call to Action:
The commercial will conclude with a strong call to action, urging viewers to visit Audi Winnipeg for a test drive or to learn more about the range of Audi vehicles available. The contact information and website details of Audi Winnipeg will be prominently displayed for easy access.
-
Starring
Mattmac
-
Client
Canada's Walk of Fame
RBC Emerging Artist Program -
Director
Eric Curt Peters
-
1st AD
Trevor Johnsen
-
Production Assistant
Jordan Johnsen
-
Behind The Scenes
Clarize Ariza
-
Director of Photography
Eric Curt Peters
-
Producer
InPath
-
Camera Operator
Trevor Johnsen
Jordan Johnsen -
Editor/ Colourist
Unreel Creative
Brief
Introduction:
The video showcases the incredible live performance of Mattmac, an exceptionally talented artist, as he mesmerizes the audience with his award-winning song, "The Rez." Created as part of the Emerging Artist Program for Canada's Walk of Fame, this video captures the essence of Mattmac's captivating stage presence and his unique musical style.
Objective:
The primary objective of this video is to document and highlight Mattmac's unforgettable performance of "The Rez" at a prestigious event. By showcasing his talent and the significance of his achievement as an emerging artist, the video aims to engage and inspire viewers while promoting Mattmac's music to a wider audience.
Key Elements:
Artist Profile: The video introduces Mattmac, providing viewers with a brief overview of his musical journey, his influences, and the impact of being selected for Canada's Walk of Fame Emerging Artist Program.
Behind the Scenes: Incorporate behind-the-scenes footage to give viewers a glimpse into the collaborative efforts between Mattmac and InPath, led by David, as they work together to bring "The Rez" to life. This section allows the audience to appreciate the dedication and creativity involved in the production process.
Performance: The video showcases the live performance of "The Rez" in all its glory. Utilizing multiple camera angles and dynamic shots, the focus is on capturing Mattmac's electrifying energy on stage, as well as the audience's reactions and engagement.
Emotional Connection: Highlight the emotional impact of Mattmac's performance by capturing authentic reactions from the audience. This will emphasize the power of music to evoke emotions and create a connection between the artist and the viewers.
Visual Appeal: Utilize high-quality visuals, vibrant colors, and creative editing techniques to enhance the video's visual appeal. This will complement the energetic and passionate atmosphere of the performance and engage viewers throughout.
Call to Action: The video concludes with a strong call to action, encouraging viewers to explore more of Mattmac's music, follow him on social media, and support his journey as he continues to make a mark in the music industry. Additionally, the video can include information about Canada's Walk of Fame and its commitment to nurturing emerging talent.
Target Audience: The video is designed to resonate with music enthusiasts, fans of Mattmac, and those interested in discovering new emerging artists. The target audience includes a broad demographic, encompassing music lovers across various age groups and backgrounds.
Distribution: The video can be shared on various platforms, including social media channels, Mattmac's official website, Canada's Walk of Fame website, and relevant music platforms. Leveraging the popularity of these platforms will help maximize the video's reach and impact.
Conclusion:
"The Rez: Unleashing Mattmac's Captivating Performance" showcases the electric energy of Mattmac's live performance, capturing the essence of his award-winning song and celebrating his achievements as an emerging artist. By captivating viewers with an engaging visual experience, the video aims to amplify Mattmac's music and create a lasting impression in the hearts of his fans and new audiences alike.
-
Starring
Amanda Austin, Emily Meadows, Shawn Edwards
-
Client
Ashley HomeStore Canada
-
Director
Josh Diaz
-
1st AD
Eric Curt Peters
-
Behind The Scenes
Eric Curt Peters
-
Director of Photography
Josh Diaz
-
Producer
Videos by Josh
-
Camera Operator
Josh Diaz
-
Editor/ Colourist
Josh Diaz
Brief
Ashley HomeStore is one of Canada's leading employers in the home furnishing industry. In Q4 of 2022, the team at Ashley was gearing up for peak season by bringing on new staff for Black Friday and Boxing Day.
Ashley HomeStore hired Videos by Josh to create a series of television commercials designed to increase the number of job applications for sales associate positions in its Canadian stores.
The concept was to create a stylized day in the life video series which covered all of the essential tasks of a sales associate during the dayshift at Ashley. This production included speaking with customers, demonstrating the features of Ashley's furniture, and participating in some of Ashley's after-work programs.
The commercials were a big success, helping the brand in conjunction with a supporting multimedia campaign by increasing the number of qualified applicants in Q4 by 43% year over year.
Filmed on the Sony FX3 Cinema Camera. Edited in Premiere Pro & After Effects CC 2022.
-
Starring
Emily Meadows
Ady Kay -
Client
Dufresne Furniture & Appliances
-
Director
Josh Diaz
-
1st AD
Eric Curt Peters
-
Behind The Scenes
Eric Curt Peters
-
Director of Photography
Josh Diaz
-
Producer
Videos by Josh
-
Camera Operator
Josh Diaz
-
Editor/ Colourist
Josh Diaz
Brief
Dufresne Furniture & Appliances has hundreds of furniture sales associates working in its stores nationwide. To consolidate and optimize its training, the brand decides to translate its written sales training program into a video program for new and existing sales associates.
Dufresne hired Videos by Josh to shoot a series of 12 training videos, each covering a variety of essential steps and situations in the furniture sales process. Josh Diaz planned each video around a list of standard operating procedures to ensure absolute accuracy when recreating the source material.
The video series exceeded the brand's expectations, and it continues to use the videos to this day to train new sales associates.
Videos by Josh produced the videos, sourced the talent and crew, and filmed and edited the videos.
The series was filmed at the Dufresne Furniture & Appliances on Ellice Avenue in Winnipeg, Manitoba.
Filmed on Sony FX3 Cinema camera. Edited in Premiere Pro & After Effects CC 2022.
-
Starring
Jessica Smithson
-
Client
Dufresne Furniture & Appliances
-
1st AD
Eric Curt Peters
-
Behind The Scenes
Eric Curt Peters
-
Stylist
Tabatha Ptashnik
-
Director of Photography
Josh Diaz
-
Producer
Videos by Josh
-
Camera Operator
Josh Diaz
-
Editor/ Colourist
Josh Diaz
Brief
Dufresne Furniture & Appliances is a Canadian furniture company established in 1986 in Kenora, Ontario. They currently operate over a dozen Canadian stores, including several Manitoba locations in Winnipeg, Brandon, Selkirk, Steinbach, Portage la Prarie, and Swan River.
Dufresne hired Videos by Josh to create a series of promotional videos based on the brand's new line of spring furniture. The project was filmed at Unreel Creative Studios in Winnipeg, Manitoba.
Dufresne Furniture & Appliances has hired Videos by Josh several times to create promotional videos for its website and social media. The resulting relationship has seen several different video productions occur over the last few years.
These projects include linear TV commercials, Tik Tok content, and documentary videos on the brand and its products.
Videos by Josh has also created event videos for Dufresne, as well as original animated content and photography.
Filmed on Sony A7iii. Edited in Premiere Pro & After Effects CC 2022.
-
Starring
Ben Tamana
Chrystalle Omega -
Production Assistant
Mary Rose
-
Stylist
Stephanie Adewakun
-
Director of Photography
Eric Curt Peters
-
Gimbal Operator
Ryley Rivard
-
Editor/ Colourist
Eric Curt Peters
Brief
Ben Tamana had a new summer hit ready to drop for his fans, and reached out to us about producing a video that captured the warm summer vibes of love, travel, and style.
Show Me was filmed throughout Manitoba, from Grand Beach to The Forks in Downtown Winnipeg.
We took inspiration from Harry Styles music video for 'Watermelon Sugar' and wanted to incorporate the beautiful scenery in Manitoba to capture the vibe from Ben Tamana.
Filmed on BMPCC6K
Edited in DaVinci Resolve 16
-
Starring
George Roblin
Tyrus Facey
Brett Stenning -
Production Assistant
Ryley Rivard
-
BTS Photography
Dave MacDonald
-
Stylist
Mary Rose
-
Director of Photography
Eric Curt Peters
-
Producer
Sir Louie George Roblin
-
Editor/ Colourist
Eric Curt Peters
Brief
When you get tired of working the mundane 9-5 job in a factory, you end up taking a bit of time to enjoy yourself on the long weekend!
Sir Louie and Flamenco Sketch met with us to discuss their new music video for TIMBS, and brought forth tons of ideas to bring this summer hit to the big screen!
Thanks to everyone who made this video possible, with special appearances by artists such as Max Winds, Pay$o, and TravisT.
Filmed on BMPCC6K, BMPCC4k
Edited in DaVinci Resolve 16
-
Starring
Eddy.B
Lily Zhou -
Production Assistant
Kelvin Vielman
-
1st AD
Trevor Johnsen
-
Stylist
Lily Zhou
-
Director of Photography
Eric Curt Peters
-
Producer
Unreel Creative
-
Gimbal Operator
Eric Curt Peters
-
Editor/ Colourist
Eric Curt Peters
Brief
After the success of Eddy.B's latest music video 22, 2 years later Unreel Creative travelled out to Vancouver to work with Eddy again on a new single titled '24'.
With a determined crew, we set forward to develop, produce, and edit this short film styled music video telling Eddy's powerful story. Casting Eddy's wife, daughter, and new addition in the family, Luca the husky!
Filmed on BMPCC6K, BMPCC4k
Edited in DaVinci Resolve 17
-
Starring
Jordan Gledhill
-
Client
Jumpstart
-
Production Company
UNREEL CREATIVE
-
Director of Photography
Eric Curt Peters
-
Producer
Trevor Johnsen
-
Drone Pilot
Adam Whitaker
Brief
It's not every day that we get to bring out a RAM TRX for a commercial shoot, but when we do, we make the most of it!
All locations and actions had been approved during pre-production meetings.
Partnered with Murray Jeep Ram, and owners Gerry and Michelle from Jump Start. Filmed over 2 days in Winnipeg, and Whiskey Throttle Motorsports.
The incredible work from the entire team sure doesn't go unnoticed. We were in charge of hiring crew, professional drivers, location scouting, production, and post production.
Filmed on BMPCC6K, iPhone 12 Pro Max, DJI Inspire 2, GoPro
Edited in DaVinci Resolve 17
-
Cast
Archie Martel
-
Client
Go Oil Canada
-
Production Company
UNREEL CREATIVE
-
Director of Photography
Eric Curt Peters
-
Producer
Trevor Johnsen
-
Gimbal Operator
Jesse Nobess
Brief
Saving time and money for the customer is
important for Go Oil mobile service.
Aside from being an already great price, Go Oil's
convenience factor is definitely what sets them
apart from the competition.
Archie was great to work with, in -30 C he was
finished an oil change, and battery replacement in
less than 30 mins.
Great work altogether from the team, and we made
it through a very cold production day!
Filmed on BMPCC6K
Edited in DaVinci Resolve 17
-
Starring
Cayden Carfrae
-
Client
Caid Jones
-
Production Company
UNREEL CREATIVE
-
Director of Photography
Eric Curt Peters
-
Producer
No Distractions
-
Editor
Eric Curt Peters
Brief
Cayden Carfrae, stage name Caid Jones,
releases his newest album titled No Distractions.
Cayden talks about his early beginnings, and
support throughout his career
leading him to the successful musician he is today.
The 7 Sacred Teachings of the Indigenous Culture
was inspiration for Caid to release an album
reflecting
his beliefs and his heritage, with 7 songs on the
album representing those Teachings.
Love, Respect, Courage, Honesty,
Wisdom, Humility & Truth
Filmed on BMPCC6K, iPhone 12 Pro Max, Sony
Handicam
Edited in DaVinci Resolve 17
-
Starring
CJay Griz
MattMac
-
Client
CJay Griz
-
Production Company
UNREEL CREATIVE
-
Director of Photography
Eric Curt Peters
-
Producer
inPath
-
Director
Trevor Johnsen
Brief
From Montreal to Winnipeg, CJay reached out
about a music video for his new single Come Thru.
We had a week where CJay was in the studio ready
to plan, script, and storyboard his video, telling the
story of his humble beginnings in the Reserve to
the big city.
We had built a room out in our Studio to represent
CJay's home studio, and included footage from
CJay long journey to Winnipeg.
Aside from being a talented artist, CJay had the
opportunity to reach out to a few comedy clubs in
the city and our team celebrated the wrap party by
enjoying a ton of laughs for the night!
Filmed on BMPCC6K, iPhone 12 Pro Max,
Edited in DaVinci Resolve 17
-
Dancers
Stephan Azulay
Jaimi Deleau
-
Client
Friends of CMHR
-
Production Company
UNREEL CREATIVE
-
Director of Photography
Eric Curt Peters
-
Producer
Bounce Design
-
Gimbal Operator
Trevor Johnsen
Brief
As a part of the Friends of the CMHR Gala 2021,
we worked alongside Bounce Design to provide a
film for the Royal Winnipeg Ballet.
Going Home Star is an interpretive dance
choreographed by Stephan Azulay & Jaimi Deleau.
What lies behind this beautiful dance is the painful
story of the Residential School System throughout
the history of Indigenous people.
The Canadian Museum for Human Rights is located
on ancestral lands, on Treaty 1 Territory. The Red
River Valley is also the birthplace of the Métis. We
acknowledge the water in the Museum is sourced
from Shoal Lake 40 First Nation.
Filmed on BMPCC6K
Edited in DaVinci Resolve 17
-
Starring
Bernard
Sarah Givoli
-
Client
Gorilla Jack Supplements
-
Production Company
UNREEL CREATIVE
-
Director of Photography
Eric Curt Peters
-
Producer
Trevor Johnsen
-
Location
Unreel Studios
Brief
Gorilla Jack came to us about advertising new
addition of leggings to their store.
The idea sparked when Bernard felt like the
leggings shouldn't just be advertised for women,
and he took it upon himself to show the strength
and elasticity of the leggings.
Sometimes you need to double check to make sure
you grab the right bag before heading to the gym,
but we think Bernard is onto something...
We may look into a pair of these for our next production...
Filmed on BMPCC6K, BMPCC4K
-
Location
Whiteshell Provincial Park
-
Client
Wilderland Adventure Co.
-
Production Company
UNREEL CREATIVE
-
Director of Photography
Eric Curt Peters
-
Producer
Matt Peters
-
Editor
Eric Curt Peters
Brief
Nearly 20 hours of canoeing, 80kms of water,
and 3 nights in the beautiful Whiteshell Provincial
Park, Wilderland not only provides an escape from
the city life, but an opportunity to learn more about
what Canada has to offer.
Wilderland Adventure travels through Treaty 1, 2, 3,
4 and 5 Territories and through communities who
are signatories to Treaties 6 and 10. Manitoba is
located on the ancestral land of the Anishinaabeg,
Anishininewuk, Dakota Oyate, Denesuline and
Nehethowuk Nations and is the Homeland of the
Red River Métis.
Filmed on Sony A7S II, iPhone 11 Pro Max
-
Starring
Eddy Shema
-
Artist
Eddy B
-
Production Company
UNREEL CREATIVE
-
Director of Photography
Eric Curt Peters
-
Director
Trevor Johnsen
Eric Curt Peters
-
Art Director
Mary Rose
Brief
Eddy B's latest release of his single "22" tells the
story of Eddy growing up and the hardships he
endured.
Working on developing the script, storyboard, and
location scouting alongside Eddy, to ensure this
music video aligned with his vision.
Filmed on BMPCC6K, iPhone 12 Pro Max
Edited in DaVinci Resolve 17