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UNREEL
CREATIVE

WINNIPEG VIDEO PRODUCTION

OUR VIDEO PRODUCTION
PROCESS

We have a standard process structure that meets all of the needs and requirements for all types of video production.

Discovery

Objectives

Production

Post-Production

Treatment

Pre-Production

Project Debrief

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DISCOVERY

Our production process begins by learning who you are as a company, and what your goals are. We ask questions that help us set a clear direction for the video and how we can build the success.

OBJECTIVES

We break down the important objectives, and build a funnel specific to your brand. This process helps get your video to the right customers.
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TREATMENT

The next step to get your video seen is the treatment. We will review other brands and "styles" that fit your brand, and have a visual representation of how the story will look and feel. From here we go into storyboarding, and scripting.
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PRE-PRODUCTION

This is where we begin the first steps to production. We begin this phase by doing casting calls, location scouting, crew assembly, preparing schedules and call sheets, and any additional research.
This helps ensure the production runs smoothly.
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PRODUCTION

Finally, this is where we begin the production. We will set up lights, cameras, do a brief overview of the production, and begin filming.
Lights, camera, action!
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POST-PRODUCTION

From our cameras to our computers, we begin the editing process. All of the footage is backed up onto multiple hard drives to ensure nothing is damaged or lost. Then we begin a rough cut, to finishing touches including colour correction, and audio.
We use Frame.io to ensure easy review throughout the editing process.
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PROJECT DEBRIEF

Once your project is complete, we take your feedback over the entire process, which we use to then to build the next project more efficiently.
Here we also discuss your objectives, and put them into action.