Forget About Me Album Release

Brief

Project Title: "Forget about Me"
Launch Date: Late June
Number of Songs: 7

Objective:
To roll out a music project which focuses on the art, rather than the artist, in a bid to navigate and challenge celebrity culture. The artist seeks to explore their anxieties about fame and attention and aims to create a sense of intrigue with the audience through storytelling and symbolic representations.

Creative Direction:
The main announcement video should emulate a 35mm film shot, creating a classic/timeless feeling through the use of a 4:3 aspect ratio. Inspiration should be drawn from Wes Anderson, focusing on symmetry, and the color scheme from 'Euphoria' TV show. Colors to be used include warm oranges, yellows, and greens for day scenes, and purples and blues for darker scenes.

Content:
The story opens with the artist in a state of panic, trying to remove glitter (symbolizing fame) from their face, which results in a worsened situation. This leads to the artist putting on an orange ski mask.
The screen goes black, an opening song plays, followed by a close-up of the artist's eyes, surrounded by glitter, under the ski mask. Blue and purple lights should be reflected on the face as if they're from sunlight refracting on water.
After a slow zoom-out, a screen reveals the text, "Forget about Me". Additional details may be added. The video length should be between 35-60 seconds.
A series of videos are to be shot concurrently to create a rich story throughout the rollout. These videos should maintain the same aesthetic and feel as the main announcement video. The artist also hopes to brainstorm additional storylines to add more depth to the narrative before the project's end video.

Recurring Themes:
The artist wears an orange ski mask as a symbolic device to keep their identity and their 'upcoming status' understated. Glitter around the artist's eyes represents growing fame and popularity. This element starts subtly and becomes more dramatic as the roll-out progresses.
The storyline involves the artist trying to hide the glitter - their unfamiliar appearance and the unwanted attention - and ultimately accepting their position by the end of the roll-out.

Timeline:
The first single from the project will drop on April 14. This period will also mark the beginning of the narrative for the project, with a short film and a series of photos to be released slowly leading up to the project's full release.

End Goal:
The final reveal involves the artist removing the ski mask, with glitter all over their face, symbolizing their acceptance and overcoming of their anxieties about fame and attention. This marks the end of the "Forget about Me" chapter.