Fall Market Commercial
- Unreel Creative
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Starring
Jesse Carlson
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Client
Jesse Carlson - Royal Le Page Prime
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Director
Eric Curt Peters
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Production Assistant
Clarize Ariza
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Behind the Scenes
Clarize Ariza
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Director of Photography
Eric Curt Peters
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Camera Operator
Eric Curt Peters
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Editor/ Colourist
Eric Curt Peters
Brief
Jesse Carlson's Fall Market Campaign
Client: Jesse Carlson, Real Estate Agent
Production Company: [Your Production Company Name]
Key Personnel:
Director: Eric Curt Peters
Camera Operator: Eric Curt Peters Assistant/1st
AC: Clarize Ariza
Equipment Used: Blackmagic Pocket Cinema Camera 6K
Overview: The campaign is designed to showcase Jesse Carlson's expertise in real estate, while also highlighting the unique properties he is representing this fall. The entire campaign is captured in a single-take format, which brings a sense of immediacy and authenticity to the viewer experience.
Objectives: To increase Jesse Carlson's brand awareness in the real estate market. To engage prospective homebuyers and sellers. To highlight the key properties in Jesse's portfolio for the fall season. Concept: The single-take shot is an immersive journey that takes viewers through a featured property, narrated by Jesse Carlson himself. This approach not only showcases the property in an engaging manner but also allows Jesse to demonstrate his expertise and personality.
Execution: Pre-production: Detailed planning was carried out to ensure the single-take would flow seamlessly, including shot lists, walk-throughs, and rehearsals. Filming: The campaign was shot using a Blackmagic Pocket Cinema Camera 6K to ensure the highest quality. The single-take approach was executed with meticulous precision to ensure a seamless viewer experience.
Post-production: Minimal editing was required, maintaining the integrity of the single-take concept. Color grading and audio mixing were performed to enhance the final product.
Distribution Channels: Jesse Carlson's official website Social media platforms (Facebook, Instagram, LinkedIn) Email newsletters Metrics for Success: Video views and engagement rates Increase in inquiries from prospective clients Positive feedback from viewers and stakeholders Conclusion: The campaign aims to set Jesse Carlson apart in a crowded real estate market through a unique and engaging single-take video. The use of high-quality equipment and meticulous planning ensures a professional end product that resonates with the target audience.