Caid Jones Auror
- Unreel Creative
-
Starring
Caid Carfrae
-
Client
Caid Jones
-
Director
Eric Curt Peters
-
Director of Photography
Eric Curt Peters
-
Producer
Unreel Creative
-
Camera Operator
Eric Curt Peters
-
Editor/ Colourist
Eric Curt Peters
Brief
Objective: To create a visually engaging, fast-paced music video for "Auror" that reflects the song’s energy and depth. The video will transport the viewer through various locations, maintaining a clean and simple aesthetic akin to NF's distinctive style.
Target Audience: Fans of hip-hop and rap, particularly those who appreciate deep lyrics and cinematic music videos. The audience ranges from young adults to mature listeners who enjoy thought-provoking content and high-quality videography.
Target Audience: Fans of hip-hop and rap, particularly those who appreciate deep lyrics and cinematic music videos. The audience ranges from young adults to mature listeners who enjoy thought-provoking content and high-quality videography.
Key Message: "Auror" is a journey through emotions, challenges, and self-discovery, represented visually by the transitions between different settings. Each location symbolizes a part of the journey, echoing the song's themes and engaging the audience on multiple levels.
Creative Concept: Utilizing the backdrop of downtown Winnipeg, the music video for "Auror" will feature Caid Jones moving through various urban landscapes, each reflecting a different facet of the song's narrative. The fast-paced editing and clean visuals will focus on Jones’s performance, using the city's architecture and energy to complement the lyrical content. The video will be shot in a way that feels both expansive and intimate, capturing the essence of the song through dynamic transitions and stark, compelling imagery.
Production Details: Location: Downtown Winnipeg, chosen for its diverse urban landscapes that can visually translate the song's themes. Specific locations within downtown will be selected for their aesthetic value and ability to convey the desired emotions, such as alleyways, rooftops, and bustling streets.
Equipment: Shot on BMPCC6K to take advantage of its cinematic image quality and color science, ensuring the video has a professional look that aligns with NF’s clean and impactful style.