AYKM Kids Brand Shoot
- Unreel Creative
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Client
Are You Kidding Me
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Director
Sasha
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1st AD
Trevor Johnsen
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Production Assistant
Sage McLeod
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Behind the Scenes
Clarize Ariza
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Stylist
Sasha
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Director of Photography
Eric Curt Peters
Trevor Johnsen -
Producer
Sasha
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Editor/ Colourist
Eric Curt Peters
Brief
Client: Kidding Me Kids
Channel Objective: To create a vibrant, engaging, and inclusive space for children on YouTube that promotes diversity, imagination, and the joy of reading through the adventures of Jaz and Yuvi, two Punjabi protagonists from the children's book series.
Target Audience: Children aged 4-10, parents looking for inclusive and educational content for their kids, and educators seeking diverse materials for classroom use.
Brand Values: Inclusivity, adventure, education, diversity, and fun.
Creative Concept: The "Kidding Me Kids" YouTube channel brings the colorful, inclusive world of Jaz and Yuvi to life. Utilizing a day's worth of studio footage featuring high-energy kids against colorful backdrops, the channel aims to reflect the diversity and inclusiveness of the book series. Each episode will transport viewers on magical adventures that celebrate the rich cultural heritage of the Punjabi protagonists, alongside universal themes of friendship, curiosity, and bravery.